Know Thy Customer – The 1st Step of Every Online Marketing Strategy

In the first episode of Digital Brunch, we talk about the important of knowing where you stand with your customers, knowing the exact place you currently occupy in your customer's mind, knowing what the market thinks about you and what your position is and also what the position of your competitors is. In digital marketing, it ...

10 SEO Specialists to Follow in 2019

If I would get a penny for every time someone asked me to recommend some good SEO specialists to follow - specialists that would offer hands-on tactics, #NoBull**** and updated and relevant information. Here I am on Sunday afternoon getting asked the same question by a dear friends and feeling sorry that I never had ...

Employee motivation: making sense out of employee benefits and other perks

"Price is what you pay. Value is what you get." - Warren Buffet My morning honey yuzu green tea routine was interrupted today by a friend of mine asking me what to do to motivate a Senior Manager in her business team. A Senior Manager that has been in her team for long and whose salary ...

Next time you don’t do what you are supposed to do, I’ll try to understand WHY

"For every hundred men hacking away at the branches of a diseased tree, only one will stoop to inspect the roots." - Chinese Proverb Drinking my chocolate truffle black tea along with my morning HBR reading. Read an interesting piece on employee performance and immediately was reminded of an organization I worked with, where the management ...