Know Thy Customer – The 1st Step of Every Online Marketing Strategy

In the first episode of Digital Brunch, we talk about the important of knowing where you stand with your customers, knowing the exact place you currently occupy in your customer's mind, knowing what the market thinks about you and what your position is and also what the position of your competitors is. In digital marketing, it ...

10 SEO Specialists to Follow in 2019

If I would get a penny for every time someone asked me to recommend some good SEO specialists to follow - specialists that would offer hands-on tactics, #NoBull**** and updated and relevant information. Here I am on Sunday afternoon getting asked the same question by a dear friends and feeling sorry that I never had ...

What would the Internet look like without your online shop?

"How do I become no. 1?" "It depends." "On what?" "On using your mind." No, I haven't drunk too much oolong tea this morning. And yes, I am still asking you this. Sit down with me, have a cup of tea or coffee, whichever you like (I've just set out for a light green mango peach ...

5 things a manager can’t (and shouldn’t) delegate

"You have to do many things yourself. Things that you cannot delegate." - Nadine Gramling As you already know, I truly believe managers should build teams, empower team members and orchestrate the implementation of main tasks. I believe managers should and must delegate... a lot. However, in my opinion, they should delegate everything but some tasks that ...

Should you hire slow and fire fast? – Part 1: Hire slow

"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world."  - Steve Jobs My Coconut Milk Mate tea this morning inspired me to write about one of the easiest to explain and most difficult to apply people management mantras. It's the typical hire slow and fire fast. ...

To have an awesome team, be an awesome leader!

“No man will make a great leader who wants to do it all himself, or to get all the credit for doing it.” – Andrew Carnegie My morning caramel nougat ice tea, reminds me that I was explaining recently that your team is a reflection of your leadership. You may have grown discontent with your team, ...

Employee motivation: making sense out of employee benefits and other perks

"Price is what you pay. Value is what you get." - Warren Buffet My morning honey yuzu green tea routine was interrupted today by a friend of mine asking me what to do to motivate a Senior Manager in her business team. A Senior Manager that has been in her team for long and whose salary ...